Western Institute for the Deaf And Hard of Hearing

CHALLENGE

Create awareness for the institute and their many programs for the deaf and hard of hearing. For example, their alarm systems for the deaf that can be installed in hotel rooms.

SOLUTION

While creating a series of videos for the client, we asked one of the head people to talk briefly about how a couple of deaf people had been trapped in a burning hotel because they could not hear the alarms. We created a 30 second commercial and submitted it to local TV stations as a PSA during the Olympics.

SUCCESS

The spot got picked up by CBC and ran in primetime Olympic programming scheduling – skyrocketing sales of the alarms. The company received almost ONE MILLION IN FREE TV AIRTIME.

RESULTS

  • Marketing plan
  • Print ads
  • Brochures
  • Busshelters
  • Postcards
  • Busboards
  • Bus cards
  • Event
  • TV – PSA’s
  • Rebrand
  • Website

ABOUT

Creative Wonders Communications, an award winning Vancouver communications firm helps business owners and Marketing Directors grow their business.

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PHONE 778-279-8401

EMAIL diane@creativewonders.ca

ADDRESS 4845 McKenzie Drive
West Vancouver, BC V7W 1K1

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Contact us for combination traditional communications (print, radio, TV, direct mail and outdoor) with digital communications (websites, blogs, videos, e-news online ads) to create unified communications.

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