As Canada’s number one real estate agency, RE/MAX wanted to maintain their powerful brand image. However, at the same time, they needed to build and support a ‘smaller’ community-based image.
Through a series of national magazine ads, Creative Wonders helped support the RE/MAX brand by positioning them as real estate experts with knowledge in areas like home renovations, a major trend in real estate.
To balance this corporate strategy with community-based messages, brand ads always ran opposite to community ads. The community ads highlighted RE/MAX’s on going support of three non-profit organizations: The Children’s Miracle Network, Give Life and Quest for Excellence.
- National magazine ads
- Television commercial
- Outdoor transit boards
- Children’s Miracle Network Sponsorship
Creative Wonders Communications, an award winning Vancouver communications firm helps business owners and Marketing Directors grow their business.
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Contact us for combination traditional communications (print, radio, TV, direct mail and outdoor) with digital communications (websites, blogs, videos, e-news online ads) to create unified communications.