Remax

CHALLENGE

As Canada’s number one real estate agency, RE/MAX wanted to maintain their powerful brand image. However, at the same time, they needed to build and support a ‘smaller’ community-based image.

SOLUTION

Through a series of national magazine ads, Creative Wonders helped support the RE/MAX brand by positioning them as real estate experts with knowledge in areas like home renovations, a major trend in real estate.

To balance this corporate strategy with community-based messages, brand ads always ran opposite to community ads. The community ads highlighted RE/MAX’s on going support of three non-profit organizations: The Children’s Miracle Network, Give Life and Quest for Excellence.

RESULTS

  • National magazine ads
  • Television commercial
  • Outdoor transit boards
  • Children’s Miracle Network Sponsorship

ABOUT

Creative Wonders Communications, an award winning Vancouver communications firm helps business owners and Marketing Directors grow their business.

GET IN TOUCH

PHONE 778-279-8401

EMAIL diane@creativewonders.ca

ADDRESS 4845 McKenzie Drive
West Vancouver, BC V7W 1K1

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Contact us for combination traditional communications (print, radio, TV, direct mail and outdoor) with digital communications (websites, blogs, videos, e-news online ads) to create unified communications.

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