Take their worst financial product and prove that we could generate a profit in six weeks.

$26 MILLION INCREASE!
Creative Wonder’s Homeflex campaign for North Shore Credit Union brought in a $26 million dollars in mortgages in under six weeks. The campaign was a unified media mix of transit, newspaper, in branch promotion and direct mail with their statements.A United Mortgage campaign for the same client brought in new business totally $83 million after a six-month ad campaign.

• Homeflexology Campaign
• Transit
• Newspaper
• Floor Decals
• Direct Mail

The North Shore Credit Union wanted to promote four different financial products, each with detailed product information. The original idea was to group all four products in one ad.

Creative Wonders recommended shifting the focus away from the products and toward the target group. We created different “types” of investors and separated the products into four ads, each appealing to a different investor profile. The result was a collection of highly focused ads that allowed a mass audience to easily identify the product of most interest to them. The entire campaign included:

• Bill stuffers
• Direct Mail
• Outdoor
• Newspaper
• Print