Happy Planet

CHALLENGE

Brand extension. Happy Planet has a successful organic juice line. Now they wanted to extend in to healthy organic soups. In addition, they wanted to provide 50,000 bowls of warm soup to nutritionally vulnerable people in the downtown eastside in partnership with the Kitchens Table Project.

SUCCESS

Good food and helping the needy makes everyone happy. The soup launched successfully and continues to sell well across Canada.

  • Marketing Launch
  • Animated TV spots
  • In-store sampling
  • Social Media campaign
  • Contest
  • P.R. campaign

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Creative Wonders Communications, an award winning Vancouver communications firm helps business owners and Marketing Directors grow their business.

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EMAIL diane@creativewonders.ca

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West Vancouver, BC V7W 1K1

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