Capers Community Markets (now Whole Foods)

CHALLENGE

Capers was looking for an integrated design for all of its external communications and a way to bring its ideology to the mainstream.

SOLUTION

Creative Wonders brought Capers from a niche lifestyle brand into the mainstream by creating a fresh modern look for all external communication pieces. We helped generate greater brand awareness through mass communication mediums such as radio and the Vancouver Sun, and by creating educational in-store programs to help inform shoppers about the benefits of buying local, organic and fair-trade groceries.

SUCCESS

New Brand Development and monthly retail campaigns until the brand was sold to Whole Foods.

Extension of brand through monthly campaigns including:

  • in-store posters
  • monthly campaign booklets
  • shelf talkers
  • newspaper ads
  • radio campaigns
  • retail flyers
  • Christmas promotions

OTHER GROCERY CLIENTS

ABOUT

Creative Wonders Communications, an award winning Vancouver communications firm helps business owners and Marketing Directors grow their business.

GET IN TOUCH

PHONE 778-279-8401

EMAIL diane@creativewonders.ca

ADDRESS 4845 McKenzie Drive
West Vancouver, BC V7W 1K1

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Contact us for combination traditional communications (print, radio, TV, direct mail and outdoor) with digital communications (websites, blogs, videos, e-news online ads) to create unified communications.

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