When Grace Hospital became BC Women’s Hospital no one could remember their new name.
Redesign the logo and brand so it clearly communicated the new Women’s name. Then extend the brand to touch every part of the hospital and community to build awareness and name recognition.
- Women’s logo
- annual report
- stationary package
- community giving campaigns
- fundraising events
Created a new event called ILLUMINATIONS that raises approximately $100,000 annually in one luncheon for the hospital.
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