Pharmasave was looking to increase the effectiveness of their direct mail campaigns.
Creative Wonders came up with a fresh approach for a coupon mailer. We designed a string of paper dolls, each featuring a coupon for a different product. The mailer was enclosed in a see-through envelope with the headline, “Save These Women.” This unique, engaging solution was incredibly well received by the female target group and was hugely successful; it won a Frankie Award and had a redemption rate of almost seventy percent.
NATIONAL TV AND MAGAZINE, DIRECT MAIL
Creative Wonders worked for six years with this client. At the time, we were creating integrated promotional and advertising campaigns for: print, radio, television, direct mail, in-store promotions, web sites, marketing plans, brand development, store signage for over 350 Pharmasave stores nationally.
Excellence in Canadian Franchise Awards – Frankie Awards
- Pharmasave National Magazine Campaign – Silver Frankie
- Pharmasave National Magazine Campaign – Bronze Frankie
- Pharmasave National Television Campaign – Bronze Frankie
- Pharmasave National Direct Mail Campaign – Bronze Frankie
- Pharmasave National Media Campaign – Bronze Frankie
Creative Wonders Communications, an award winning Vancouver communications firm helps business owners and Marketing Directors grow their business.
GET IN TOUCH
4845 McKenzie Drive
West Vancouver, BC V7W 1K1
SEND US A MESSAGE
Contact us for combination traditional communications (print, radio, TV, direct mail and outdoor) with digital communications (websites, blogs, videos, e-news online ads) to create unified communications.