10 A’s TO AWESOME MARKETING
To move clients from not knowing about your product and service to buying your product or service we need to address the following with you.
Who are you talking to?
How does your product or service benefit your target audience.
Our in-depth target analysis system looks at:
- Who is your exact customer?
- What are their pains, their concerns, and their deepest fears?
We help you identify your primary, secondary and tertiary audience in great detail so all your promotional and informational materials speak directly and authentically to your clients.
Your Unique Selling Points (USP)
Your Unique Market Positioning (UMP)
You need to stand out from your competition.
This is one of the hardest questions to answer for any company. Because all companies want to say the same things. We are the best. We care about you. We are convenient.
- What makes you unique from your competition?
- Why should your target audience choose you over someone else in your field?
AD-UCATION: ADVERTISE + EDUCATION
How do you plan to educate your target audience about your product or service?
When your product or service draws a complete blank, or it is confusing and technical, your clients will need education or ad-ucation before they will recognize your brand. It is important to education your customer on your product offerings in a consistent and compelling manner.
Subconscious recognition: I think I know….
Every market is crowded these days and to get your product noticed and your client aware of your presence you need to break through. You need a unique selling position that will help you stand out in a crowd. You need an integrated visual brand, and a strong “why” you should get their business.
I can point out the brand and lead them to information: drives your customer to find out more.
Awareness should drive your target group online to find out more details about your company, your offering and other important factors.
This stage gets the customer to answer the question:
Is this product or service for me?
This stage involves rational thought and trial. It is the time your client asks: “Can I accept that this product is for me?” In order to answer this question the client often needs “PERSONAL CONTACT” with the brand, the product and others who have tried the product.
Delivery of the product, ongoing follow-through and follow-up
Customer buys or moves on.Either way you need to follow up with a survey and learn more.
Let your customer know you appreciate their on-going business
Appreciate customers who purchase and invest in long-term relationships
Ask for testimonials and referrals from loyal, good customers
Customers believe in you and promote your business.
Can make or break a business.
What is working and what is not working? What holds you back?
What needs adjustment?
Creative Wonders Communications, an award winning Vancouver communications firm helps business owners and Marketing Directors grow their business.
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4845 McKenzie Drive
West Vancouver, BC V7W 1K1
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Contact us for combination traditional communications (print, radio, TV, direct mail and outdoor) with digital communications (websites, blogs, videos, e-news online ads) to create unified communications.