strategy

READY / FIRE
This common operating style goes something like this. Let’s brainstorm about “how to” - raise more money, solve a problem, invent a new product, communicate, etc. Everyone enthusiastically offers ideas. As soon as the meeting is finished everyone gets right to work - setting the ideas into action.

PROBLEM: This approach has skipped the “aim”. When there is no aim, or in other words – no value placed on planning, timing, budgets, and strategy - projects are often not on target. Consequently, people have great ideas, work really hard but often are not very successful. The reasons for their lack of success can usually be found in a lack of organization, co-ordination, timelines and resources.

THIS STYLE IS MOST OFTEN FOUND: creative businesses, entrepreneurs, new age specialists, artists, art groups, etc.