Challenge

Vancouver's North Shore Tourism was created to promote the hotels, restaurants, shopping centers and tourist attractions located on the North Shore.

Solution

With the product being our own beautiful backyard, we didn't need to look far to find the right look and messaging for this campaign. A photographic mix of beautiful scenery and outdoor adventure action, combined with the tag line "Stay Here, Play Here" was incorporated into a number of print pieces including magazine ads, newspaper ads, catalogues, guide and maps for this newly formed organization.