Challenge

After several successful years running their award-winning "The Pickin' Is Easy" campaign, Cottonwood Mall was ready for the next phase of branding focusing on creating a slightly more fashion forward identity.

Solution

To highlight newly added fashion retailers, and to give the mall a fresh and fun image, Creative Wonders came up with a new "Get Your Shop On!" direction. Photography is hip, bright and youthful, paired with fun variations of the tag line.