Challenge

Peter Amato spent years studying with international spiritual leaders, including Deepak Chopra and Thick Nhat Hanh, after which he started the Inner Harmony Wellness Centre in Pennsylvania. The centre has been in operation for ten years, but Peter now spends half the year in the Caribbean. He sought Creative Wonders help to build the Peter Amato brand and support the expansion of his wellness business in the Caribbean.

Solution

Creative Wonders began by writing a marketing plan for Peter and then developing a simple-yet-beautiful logo that can extend from his personal brand to all his other companies (Inner Harmony Group, Inner Harmony Wellness Center, etc.) A simple, elegant lotus flower sits at the centre, but the words encircling it differ for each organization. We then developed keeper cards, flyers, newspaper ads and other marketing materials to build awareness and brand recognition for Peter Amato and his many offerings.