Challenge

Originally, Haven had two different names' Haven by the Sea for the resort part of their business, and PD Seminars for their educational programs and professional training. This was confusing for both the public and the business.

Solution

Creative Wonders began writing a marketing plan that recommended they select a single name and incorporate this into an updated logo. The Haven was a natural choice as people who went to the place were already using this name. Among many other marketing efforts, we created a series of direct mail post cards to organize and promote The Haven's different programs. Much of their coursework incorporates Chinese medicine and philosophy, so we drew from this and assigned each course to one of five energy meridians (Water, Fire, Metal, Wood, Earth), along with the correct corresponding colour. The result was a set of five promotional cards that are informational and functional, yet bright, vibrant and engaging.

Other work

Symposium

In addition, we recently undertook a promotional campaign, which increased attendance at their annual symposium by 50 times.