Challenge

The North Shore Credit Union wanted to promote four different financial products, each with detailed product information. The original idea was to group all four products in one ad.

Solution

Creative Wonders recommended shifting the focus away from the products and toward the target group. We created different 'types' of investors and separated the products into four ads, each appealing to a different investor profile. The result was a collection of highly focused ads that allowed a mass audience to easily identify the product of most interest to themselves.

Other work

Homeflexology Campaign (Transit, newspaper, in-branch promotion, direct mail)