Challenge

Translink wanted to educate employers on transportation options and incentives available for employees of companies interested in reducing their carbon footprint.

Solution

Creative Wonders designed material for a three-pronged approach: direct mail for CEO's and other decision makers; info cards to hand out along with coffee to commuters; and booklets and other informational material for Translink salespeople to distribute. The campaign engaged the target audience with an interactive quiz that allowed commuters to determine which kind of rider they were. The quiz then directed riders toward all the transportation options available, ensuring they were making the best personal commuting or transit choice.