Challenge

Pharmasave was looking to increase the effectiveness of their direct mail campaigns.

Solution

Creative Wonders came up with a fresh approach for a coupon mailer. We designed a string of paper dolls, each featuring a coupon for a different product. The mailer was enclosed in a see-through envelope with the headline, 'Save These Women'. This unique, engaging solution was incredibly well received by the female target group and was hugely successful; it won a Frankie Award and had a redemption rate of almost seventy percent.

Other Work

Year-round Wellness Magazine Ads Website redesign