Challenge

Happyfrog.ca is a web directory of values-driven green businesses and online resource for conscious consumers. While regular business listings are free, Happy Frog needed a media kit to educate business owners on premium listings and paid advertising options.

Solution

Creative Wonders developed a fun and friendly media kit, clearly outlining the different advertising and premium listing options and the benefits of choosing each. We also created rack cards for both business and consumer audiences, which tied in the frog branding through headlines like, 'Get Your Biz Hopping' and 'Hop to a Healthy Lifestyle.'