about us

what is L.O.H.A.S?

Creative Wonders focuses on helping the LOHAS market communicate their worthwhile messages to the world. Traditionally LOHAS is an acronym for Lifestyles Of Health And Sustainability. But, here at Creative Wonders we expand on the “S” – adding service and spirituality to the mix.

Background
The LOHAS market represents an over $227 billion US market and over 4 million Canadians - and growing. Cultural Creatives, (the name often given to LOHAS consumers) place ethics, personal values and environmental sustainability before convenience and cost. Approximately 32.3% of adults, or 68 million consumers in the United States alone identify themselves as conscious consumers*.

To tap into this market it is important to approach advertising from a socially conscious, holistic and ethical perspective. Vancouver is renowned for the West Coast/LOHAS lifestyle, and Creative Wonders taps directly into this market with its socially conscious, ethical advertising campaigns.

To find out more about the LOHAS market – check out our blog.

*Understanding the LOHAS consumer, The Natural Marketing Institute, 2003.